All Ireland survey crowns crisps No.1 Christmas treat

4 year old Rory Hull from Armagh makes his Christmas wish with Lauren Brown from Keogh's as they launched their new Christmas flavour "Turkey and Secret Stuffing", at Victoria Square today.  Shoppers were treated to free samples and the chance to win a year's supply of Keogh's crisps by uploading their selfies to #keoghscrispmas. ' Picture by Brian Morrison.
4 year old Rory Hull from Armagh makes his Christmas wish with Lauren Brown from Keogh's as they launched their new Christmas flavour "Turkey and Secret Stuffing", at Victoria Square today. Shoppers were treated to free samples and the chance to win a year's supply of Keogh's crisps by uploading their selfies to #keoghscrispmas. ' Picture by Brian Morrison.
  • Two thirds (63%) believe indulging in delicious food is the best thing about Christmas
  • Christmas dinner begins at 3pm for a third (34%)
  • Roast potatoes are the number 1 side dish choice for 42%
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Succulent carved turkey falling off the bone, crispy roast potatoes dripping in goose fat and delicious homemade stuffing with aromatic herbs – it’s no wonder that indulging in festive foods is what 63% of us are most looking forward to this Christmas with 56% voting crisps their no.1 Christmas treat, according to the survey.

To celebrate the launch of Keogh’s limited edition ‘Crispmas’ flavour crisps, Roast Turkey and Secret Stuffing, the Irish crisp producers are sharing their findings from the recent Christmas survey of over 1,000 adults across Northern Ireland and ROI on the top Christmas traditions and favourite festive foods.

When it comes to Christmas, it seems we’re a traditional bunch, with over half of respondents (54%) revealing they will host Christmas dinner in their own home while almost a third will head for their parents’ house for a home cooked meal by Mum - 3pm being the most popular time for tucking into the turkey.

Christmas Day aside, survey respondents indicated a number of pre and post-Christmas traditions that have held strong over the years. While sitting at the table, 91% will always pull Christmas crackers with their family and a naughty 20% will give the dog Christmas titbits under the table.

Commenting on the survey results, Tom Keogh, Managing Director of Keogh’s Farm, said: “Christmas is a big deal for our family, and many others, it has always centred around the food. Mealtimes are an event, a cause for celebration. Our seasonal crisp flavour, Roast Turkey and Secret Stuffing, uses ingredients from the finest local suppliers, as is the case with all our products. The stuffing recipe comes from my mother Denise and will remain a closely guarded family treasure. I will share this much though – the crisps taste fantastic in a leftovers sandwich!”

Tom has recently been hailed Marketer of the Year™ for his outstanding work on developing the Keogh’s ‘Grown with Love’ brand by Marketing.ie Magazine - commended for his ability to transform the humble spud into a successful brand in 14 countries around the world.

The Keogh’s family, based on a farm in Westpalstown, just North of Dublin, launched in Northern Ireland a year ago with their iconic Shamrock & Sour Cream flavoured crisps – sampling at key events across the country such as The Dalriada Festival, The Balmoral Show and The Hillsborough Oyster Festival. The family now distribute all flavours across Northern Ireland throughout various stores including Tesco, Eurospar, Mace and SuperValu.

The Keogh’s team surprised shoppers today by decorating the tree at Victoria Square with packets of their delicious new Christmas flavour – lucky passers-by were treated to complimentary samples.

The limited edition ‘Crispmas’ flavour is available in all stores, while stocks last. All Keogh’s Farm products are certified gluten-free for a coeliac-friendly Christmas. For further information on Keogh’s Farm, please visit www.keoghs.ie.

*Research conducted in November 2015 among (1023) adults (79% female, 21% male) across Northern Ireland and the Republic of Ireland.

Additional Survey Statistics

Reflecting on Christmases past, 81% of survey respondents say that leaving out a snack for Santa and the reindeers was the most exciting childhood Christmas tradition.

Writing a letter to Santa Claus (75%) and getting special Christmas clothes (58%) were highlights for others.

Using up turkey leftovers is the most commonplace post-Christmas tradition for 84% of respondents. 9 in 10 people will muster up a Turkey and stuffing sandwich and 44% will put the leftover turkey in a curry. Some inventive suggestions on how to use the leftovers included making turkey lasagne, turkey fajitas and turkey and ham vol-au-vents.

Of the quarter (25%) who claim to have a secret family recipe for Christmas stuffing, Guinness, hazelnuts, sausage meat, brown sauce, potatoes and good old TLC are some of the ingredients that respondents claim make for the ultimate recipe!