Case IH has announced the appointment of Paul Harrison as business manager UK and ROI, with full responsibility for the Case IH business in these regions.
Well known in the agricultural industry, where he has had a long and successful career, Paul has extensive experience of the dealer and manufacturing sectors, much of it gained with Case IH. Having joined the company as regional service manager in 1989 Paul has subsequently taken on increasing responsibilities within Case IH, becoming area manager, then major accounts manager and most recently harvesting coordinator EMEA, a position to which he was appointed in May 2012.
Commenting on his new role Paul stated: “I am delighted to take this key position within Case IH and very much looking forward to further developing the profile and image of the brand to meet the requirements and expectations of professional farmers in the UK and ROI.”
The Case IH product range is at the forefront of the industry, covers the requirements of all types of farming businesses and features a number of exciting new models. These include the latest 140 and 240 Series Axial-Flow® combines, together with the stunning new Optum CVX Series, which was named ‘Machine Of The Year 2016’ at Agritechnica.
Matthew Foster, VP EMEA Case IH and Steyr, added: “I am delighted to welcome Paul to his new role, which follows on from the success which he has achieved in developing sales of Case IH Axial-Flow combine harvesters in Europe, Middle East and Africa.”