The countdown to Balmoral Show 2015 has got underway with the launch of Ulster Bank’s seventh year as principal sponsor of the flagship agri-food event.
Show organiser the RUAS and Ulster Bank officially confirmed that the bank will be the main sponsor of this year’s show, which takes place from 13th – 15th May 2015.
The announcement came at a special breakfast event in the Robinson & Cleaver restaurant in Belfast City Centre, which opened two years ago and is a client of Ulster Bank.
On the menu was the produce of Ulster Bank-supported small and medium-sized food firms, including Eggs from Marlfield Farm, Portaferry; Sausages from K&G McAtamney Meats; Bacon from Armstrong Meats; Vegetable roll from McKee’s of Maghera; Potato bread from Jackson’s of Ballynure; Soda bread from The Heatherlea; Mushrooms from C&L Mushrooms; Tomatoes from Crawfords of Maghera.
A wide range of influencers from the local food and drink sector attended the event, where the breakfast was prepared by well-known local chef Paula McIntyre.
Ulster Bank’s head of Northern Ireland, Ellvena Graham, said that she was very pleased to officially get preparations for the 2015 Balmoral Show underway.
“Ulster Bank has close relationships throughout the food chain in Northern Ireland, including primary producers, small and medium-sized food firms, many of the main processors, retailers and the hospitality sector. The Balmoral Show allows us to highlight and build on those relationships, as well as to help celebrate the importance of the local agri-food industry, and we are delighted to partner with the RUAS again this year,” she continued.
“As a bank, we have the products and the know-how to enable this sector to grow and continue to make a strong contribution to the Northern Ireland economy.
“Through our loan products, and members of the team who were the first in Ireland to achieve The Certificate of Agricultural finance, we’re well equipped to support sustainable growth.”
Ellvena Graham concluded: “We are very keen to build on our relationships in the agri food and drink sector, and have a team with unrivalled expertise and experience, a dedicated food and drink proposition, and a significant amount of funding available to help us do so.”
RUAS chief executive, Colin McDonald, pointed out: “The relationship that the RUAS and Ulster Bank have now established leverages tremendous benefits for the Balmoral Show. Marketing and promotional activity is increased; business to business enterprise is facilitated and the experience for the wide and varied footfall of visitors to this wonderful event is enhanced.”
Ulster Bank has been involved in the Balmoral Show for many years, and became the show’s first ever principal sponsor in 2009. This year’s show will take place from 13th-15th May at Balmoral Park, and will be Ulster Bank’s seventh year of principal sponsorship.