Don’t miss Hereford sale as demand rockets

The world's favourite suckler cow is bred from Aberdeen Angus cows put to Hereford bulls.  Research in Australia and Canada shows Herefords are the most feed efficient British breed, a finding supported by RoI trials.
The world's favourite suckler cow is bred from Aberdeen Angus cows put to Hereford bulls. Research in Australia and Canada shows Herefords are the most feed efficient British breed, a finding supported by RoI trials.

The number of herds using Hereford bulls is increasing for many reasons including their ease of management, ease of calving and distinctive taste.

Herefords finished off grass create a marbled effect that is in demand in the UK and export markets due to its renowned eating quality.

In addition the availability of beef schemes that offer bonus payments for Hereford sired cattle makes them highly attractive for finishers right across the country.

One such farmer is David Wilson, Fermanagh who recently killed a number of commercial cattle through Dunbia.

These were sired by his stock bull and averaged weights of 340 kilos deadweight. They were killed at 17 months, and achieved R grades. A bonus payment of 50 pence per kilo was paid by Dunbia through their Hereford Scheme.

Dunbia supply Hereford beef into the Co-operative’s new Hereford line within the Truly Irresistible (TI) range which will see Hereford beef offered for sale in the TI range across England, Wales and Northern Ireland. The Co-operative has almost 4,200 stores across the UK and believe that the sale of Hereford beef will provide an economic boost for farmers throughout the country. Herefords are farmed for the top quality of their meat; fine marbling provides juicy flavours and each bite has a characteristic texture found in no other breed. The cooperative have already seen sales increase by 18% since the launch of this product.

This has in turn increased the demand for Hereford bulls as producers can see first hand how the overall margins can be improved by the bonus payments, and in many cases reduced management costs.

The NI Hereford Breeders Association Show and Sale takes place at Dungannon Mart on Friday, 23rd January. There are 20 service age bulls for sale, and two well bred heifers. Judging kicks off at 11am and will be in the capable hands of Robin Boyd.

The auction commences at 1pm sharp.