Dunbia launch new YFCU agri event – Live to Dead

Sharon Doran, Dunbia group PR manager, Michael Reid, YFCU CEO, (bottom), Geoff Thompson, YFCU Agri and Rural Affairs Committee,  David Oliver, Dungiven YFC, at the launch of the Dunbia Live to Dead Event at YFCU headquarters ahead of the event later this month.
Sharon Doran, Dunbia group PR manager, Michael Reid, YFCU CEO, (bottom), Geoff Thompson, YFCU Agri and Rural Affairs Committee, David Oliver, Dungiven YFC, at the launch of the Dunbia Live to Dead Event at YFCU headquarters ahead of the event later this month.

The Young Farmers’ Clubs of Ulster (YFCU) have announced the launch of their new agricultural event sponsored by Dunbia, YFCU’s agri events partner.

The ‘Live to Dead’ event will take place over the 24th and 25th June.

The first event will judge YFCU members on their beef grading skill both before and after they are processed by Dunbia.

The second part of the event will go through the same process judging members on their sheep grading skills.

This event was opened to all YFCU members with both events sold out. It is anticipated to be a popular event.

Dunbia is one of the UK’s leading meat processors, handling beef, lamb and pork for national and international markets at 13 sites across the UK and Ireland.

They have built their business on a partnership approach, developing long-term relationships with retailers and farmers, many of whom have been supplying Dunbia for years.

Sharon Doran, Dunbia group PR manager said: “Dunbia are delighted to sponsor the Young Farmers’ Clubs of Ulster. We have a long association with young farmers and being their agri events partner this year really allows us to coordinate everything that we’re doing as well as providing a good opportunity for ourselves and YFCU to work more closely together.”

Sharon added: “The Live to Dead events are a good opportunity for Young Farmers to come in to Dunbia and see the process from the animal’s arrival at Dunbia right through to packaging for retailers and on to the supermarket shelves.

“So it is a real learning experience for young farmers, who will know the process in their fields but not necessarily what happens when the animals leave their farm.”

Cathy Knowles, YFCU chair of Agri and Rural Affairs Committee, said: “This is an event which will not only give members practical skills but also provide a vital insight as to the process after animals leave their farm and essentially creating a better relationship between farmer and producer. We are very grateful to have the sponsorship of a processor such as Dunbia, that are open and willing to let YFCU members engage in the entire process.

“The association are delighted to have Dunbia on board as the YFCU agri events partner and we look forward to the continued relationship with them.”

Following the Lamb section of the Live to Dead event on Thursday 25th June will be a Grasslands event held at Rory Best’s family farm, followed by a barbecue kindly provided by Rory Best. This event is open to all YFCU members. There are currently still spaces available. If you would like to take part please contact Heather Stewart, programmes manager, at YFCU headquarters: heather.stewart@yfcu.org.