Herefords in the spotlight

Hereford beef cattle are highly efficient converters of feed into high quality beef. They are commanding substantial premiums from the various retailers running branded Hereford beef schemes.
Hereford beef cattle are highly efficient converters of feed into high quality beef. They are commanding substantial premiums from the various retailers running branded Hereford beef schemes.
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Hereford is the breed in the lead – from farmers looking for efficient, low cost beef animals to top end chefs wanting to provide that extra taste and succulence for their most discerning customers.

A recent report from the Hereford Society shows a dramatic increase in activity, with more demand for bulls, more throughput through the branded beef schemes and well over £3 million in additional premiums paid for Hereford beef.

The province’s cattle breeders have the chance to cash in on the Hereford success story at a special breed sale in the Dungannon Farmers Mart on Saturday 23rd February.

Auctioneer Trevor Wylie is upbeat about the event . He said: “The catalogue includes a high quality offering of bulls, many supported by excellent performance figures and including some which are eligible for the £500 cash incentive through the Hereford Cattle Society’s superior carcass initiative.”

Catalogues are available from the mart office or by phoning 07818 888877.