Investment and new developments at Morton’s

Simon Geddis joins Morton's as Operations Manager and Ray Morrison takes up the position of Technical Director.
Simon Geddis joins Morton's as Operations Manager and Ray Morrison takes up the position of Technical Director.
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Joseph Morton Ltd (Morton’s) has made a number of new appointments to its team aimed at improving efficiencies within the company and enhancing customer service.

The appointments coincide with the completion of an extensive warehouse modernisation programme at Morton’s Banbridge premises.

Simon Geddis takes up the position of Operations Manager at Morton’s. A Food Technology Graduate of Loughry College, Simon has over 20 years’ management experience in the food and drink sector. He will be responsible for implementing more efficient and innovative warehouse practices and promoting greater synergies between the warehouse and sales teams. Utilising tools and techniques learned in his previous roles, Simon aims to make the organisation leaner and improve the overall customer service experience.

Ray Morrison, former General Manager for Morton’s, will take on a new role as Technical Director. This position will involve managing the sales team in addition to overseeing purchasing and sales, PR and advertising, and new product development for the company.

William Gilbert, a Director of Morton’s said: “We are delighted to welcome Simon to the Morton’s team and believe his skills and experience will be a valuable asset as we enter a new phase in the company’s development. Simon will provide vital support to Ray as our new Technical Director, managing warehouse operations whilst Ray assumes new responsibilities in sales and marketing. This new structure will enable greater synchronisation between warehouse and sales administration, ultimately leading to better service for our customers.”

Over the last two years Morton’s has undergone a warehouse modernisation programme which has seen the company invest in a range of new equipment including a new robot stacking arm, new seed cleaning machinery and storage bins, improved dust extraction and a new cereal seed treating and packing line. It has also implemented a new computer system, Microsoft Dynamics Navision.

William continued: “As well as investing in our warehouse, we have also expanded our office building which is helping to create a better team environment through improved communication and collaboration. This programme of improvements will help us to continue providing a first class service for our growing customer base. Looking forward we are focused on strengthening Morton’s position as Northern Ireland’s leading specialist agricultural supply business through continuous innovation and improvement.”