After the commercial rush of Black Friday (27 November) and Cyber Monday (30 November), Giving Tuesday (1 December) is an opportunity to come together to show the world why it’s good to give.
International development NGO Send a Cow was the first charity in the UK to have a virtual gifts catalogue and their range of fun and festive gifts, which offer practical assistance to families in poverty, will put smiles on faces in the UK and in Africa.
To promote its online gift catalogue, the charity has spoofed the biggest advert of the year – and one of the biggest talking points of the Christmas season – the John Lewis Christmas advert; instead telling the story of the Cow on the Moon.
Send a Cow’s unusual Christmas gifts, including a chicken (£7), solar lantern (£22) and a beehive (£35), are this year worth even more. Up until 31 December each gift will be matched by the UK government, making all donations go twice as far.
The charity was established nearly 30 years ago by a group of Devon dairy farmers who were outraged that EU milk quotas were forcing them to slaughter healthy cows. Upon travelling to Uganda, they realized how smallholder dairy farming could make a huge difference to a country ravaged by civil war.
Simon Barnes, CEO of Send a Cow, said: “Giving Tuesday is a great chance to take a step back from the hustle and bustle of the festive season and reflect on the true meaning of Christmas. This year we’ve chosen to celebrate the humble cow to encourage people to think differently about the gifts they buy this Christmas. Our gifts can’t be found on the high street but are guaranteed to make a long and lasting difference to a family in need.”
“Giving Tuesday is a great chance to take a step back from the hustle and bustle of the festive season and reflect on the true meaning of Christmas. This year we’ve chosen to celebrate the humble cow to encourage people to think differently about the gifts they buy this Christmas.”Simon Barnes CEO Send a Cow
Grandmother Christine, a 68-year-old farmer living in Uganda, told how the charity helped change her family’s life.
She said: “Since I started working with Send a Cow I have learnt how to make my land thrive. We eat vegetables every day. I’ve really noticed the difference in my grandchildren’s health and they don’t get sick often anymore.”
Simon Barnes said: “Instead of buying chocolate for a friend, why not buy something unusual? For as little as £5 you will greatly improve the lives of poverty-stricken families in Africa.”
Send a Cow’s Christmas catalogue is available in print and online. For more information go to www.sendacowgifts.org or call 01225 874222.