MSD Animal Health develop new web-based vaccination calendar

The MSD Animal Health team accepted two prises on behalf of the company at the National Dairy Show 2016 held in Millstreet Co Cork. They won ‘Best Trade Stand’ & The Innovation Award for Technology for Bovilis.ie
The MSD Animal Health team accepted two prises on behalf of the company at the National Dairy Show 2016 held in Millstreet Co Cork. They won ‘Best Trade Stand’ & The Innovation Award for Technology for Bovilis.ie
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A new web-based tool that enables veterinary practitioners to develop a customised vaccination calendar as part of the herd/flock health plans for their dairy, beef and sheep farmer clients has been developed by MSD Animal Health.

Developed by Dr William Minchin, ruminants marketing manager and Sharon Magnier, veterinary advisor, with MSD Animal Health, the facility, which is the first of its kind, is available on the company’s dedicated animal health website www.bovilis.ie.

Dr William Minchin MSD Animal Health receives the award for ‘Best Trade Stand’ from Catriona Buckley of The Irish Examiner at the National Dairy Show 2016 held in Millstreet Co Cork

Dr William Minchin MSD Animal Health receives the award for ‘Best Trade Stand’ from Catriona Buckley of The Irish Examiner at the National Dairy Show 2016 held in Millstreet Co Cork

Dr William Minchin said: “We believe this new facility will be of great assistance to vets and farmers in ensuring the most effective and compliant disease prevention strategies.

“Many farmers forget to boost with vaccines or use products at inappropriate times for their production system. This web-based tool will ensure they have a permanent reminder of the critical dates for vaccinating against a broad range of cattle and sheep diseases.”

How it works

The new tool is very simple to use. All users are required to do is:

Seamus Crowley (National Dairy Show), Minister Michael Creed (Department of Agriculture), Dr William Minchin MSD Animal Health, Catriona Buckley (Judge) The Irish Examiner, T J Duffy MSD Animal Health and Mrs Josephine Kiely (Judge) during the presentation of ‘Best Trade Stand’ award at the National Dairy Show 2016 held in Millstreet Co Cork

Seamus Crowley (National Dairy Show), Minister Michael Creed (Department of Agriculture), Dr William Minchin MSD Animal Health, Catriona Buckley (Judge) The Irish Examiner, T J Duffy MSD Animal Health and Mrs Josephine Kiely (Judge) during the presentation of ‘Best Trade Stand’ award at the National Dairy Show 2016 held in Millstreet Co Cork

r Enter the farm enterprise information.

r Select the diseases against which protection is required.

r Provide the user’s contact details.

Using a wide range of algorithms that are built into the facility, a customised calendar is then developed.

Dr William Minchin (Marketing Manager MSD Animal Health), Fergal Morris (Ruminant Business Unit Director MSD Animal Health), Minister Michael Creed, Cara Sheridan (Veterinary Advisor MSD Animal Health), Mairead Pigott (President of Veterinary Ireland) and T J Duffy (Associate Product Manager MSD Animal Health) during the presentation of ‘Best Stand Award’ at the National Dairy Show 2016 held in Millstreet Co Cork

Dr William Minchin (Marketing Manager MSD Animal Health), Fergal Morris (Ruminant Business Unit Director MSD Animal Health), Minister Michael Creed, Cara Sheridan (Veterinary Advisor MSD Animal Health), Mairead Pigott (President of Veterinary Ireland) and T J Duffy (Associate Product Manager MSD Animal Health) during the presentation of ‘Best Stand Award’ at the National Dairy Show 2016 held in Millstreet Co Cork

A text message is sent seven days before each vaccine booster is due.

Where an email address is given in the contact details, a reminder email is also sent.

The full calendar is also emailed to the user.

This can be printed off and used as a reminder of the critical vaccination dates. There is no cost for the service.

Jason Webb (National Dairy Show), Fergal Morris (MSD Animal Health), Seamus Maguire (MSD Animal Health), Dr William Minchin (MSD Animal Health), Niall ORegan (Innovation Awards Judge), T J Duffy (MSD Animal Health) and Cara Sheridan (MSD Animal Health) during the  presentation for Innovation in Technology award which MSD Animal Health won for their new vaccination reminder service as a plug in tool on Bovilis.ie at the National Dairy Show 2016 held in Millstreet Co Cork

Jason Webb (National Dairy Show), Fergal Morris (MSD Animal Health), Seamus Maguire (MSD Animal Health), Dr William Minchin (MSD Animal Health), Niall ORegan (Innovation Awards Judge), T J Duffy (MSD Animal Health) and Cara Sheridan (MSD Animal Health) during the presentation for Innovation in Technology award which MSD Animal Health won for their new vaccination reminder service as a plug in tool on Bovilis.ie at the National Dairy Show 2016 held in Millstreet Co Cork

While currently built for vaccines, the intention is to expand the tool for use in parasiticide treatments and routine farm husbandry.

This innovation is part of a comprehensive campaign by MSD Animal Health to highlight the importance of disease prevention in order to enhance productivity in farming while also reducing antibiotic use in food producing animals.

Use of vaccines to prevent disease has increased more than three-fold over the past decade and MSD is the largest supplier of preventative vaccines on the Irish market.

With increasing numbers of farmers moving towards multiple disease prevention protocols, this new online tool will simplify routine vaccination, leading to healthier, more productive animals and more sustainable production systems.