New safety initiative for children

NPA Managing Director Anna May McHugh and Christy Doherty FBD's Head of Farm & Business launch new child safety wristband initiative for this year's Ploughing as the first of the trackways are laid on site in Ratheniska, Co. Laois. This year's Ploughing Championships will take place from Tuesday 22nd - Thursday 24th of September.'Picture: Alf Harvey/HRPhoto.ie
NPA Managing Director Anna May McHugh and Christy Doherty FBD's Head of Farm & Business launch new child safety wristband initiative for this year's Ploughing as the first of the trackways are laid on site in Ratheniska, Co. Laois. This year's Ploughing Championships will take place from Tuesday 22nd - Thursday 24th of September.'Picture: Alf Harvey/HRPhoto.ie

NPA Managing Director Anna May McHugh and FBD’s Head of Farm & Business Christy Doherty launched a new pioneering Child Safety Wristband initiative for this year’s Ploughing Championships.

The white wristbands, which will be handed-out at all of the event entrances, will allow for a contact phone number to be written on the band in the event that the wearer wanders off amidst the crowd.

FBD’s Head of Farm & Business Christy Doherty said: “As one of the main sponsors of the National Ploughing Championships for over 25 years, we are delighted to support this new Child Safety Initiative that aims to keep all children safe as they attend the event. FBD’s Champions for Change Farm safety campaign this month also focuses on child safety and we are investing significantly in our communications campaign to raise awareness of hazards for children on the farm. The National Ploughing Championships are enjoying greater attendance year on year and it is therefore hoped that our FBD Keeping you safe wristbands will serve as a reassurance to anyone bringing children to the event.”

“This is an excellent safety concept not just for children but for anyone who is slightly vulnerable attending Ploughing throughout the three days, as it will give peace of mind and add greatly to visitors’ enjoyment of the event. As all can now rest assured that loved ones will be returned safely in case they get lost in the large crowds that attend the Championships,” said NPA MD Anna May McHugh.

The launch took place on the site in Ratheniska, Co. Laois as the first of over 25 kilometres of track-way is currently being laid down to transform a green field into the bustling hub.