Rural Support encourages supporters to ‘get on your boots’ for Wellies to Work Day

Rural Support Chief Executive Jude McCann is joined by Simple Power Chief Executive, Philip Rainey and Simple Power team member Colin Power to launch the first Wellies to Work day.''�Brian Thompson Photography
Rural Support Chief Executive Jude McCann is joined by Simple Power Chief Executive, Philip Rainey and Simple Power team member Colin Power to launch the first Wellies to Work day.''�Brian Thompson Photography
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Rural Support, the listening and signposting service for farmers and rural families in Northern Ireland, are calling for supporters to take part in the first ‘Wellies to Work Day’, launching on Friday 5th June 2015, which aims to raise awareness of the charity and the services it offers.

Supported by its CSR partner, local wind energy company, Simple Power, the awareness day will see supporters take to the Rural Support Twitter page (@RuralSupport) to upload selfies of themselves wearing their wellington boots to work, in solidarity with the charity. Using the hashtag #WelliesToWork, the charity aims to launch a viral Twitter campaign to raise the profile of Rural Support amongst the rural and farming community in Northern Ireland.

Rural Support Chief Executive, Jude McCann, emphasised the need for increased awareness of the charity throughout Northern Ireland: “With mounting pressure on farmers and new challenges facing the rural community, the need for our services is greater than ever. We are launching this campaign to make more people aware that help is available through our dedicated helpline - 0845 606 7 607. We would urge anyone from the farming and rural community who is struggling to cope to avail of this valuable service and speak to our highly experienced staff and volunteers.

“We would encourage everyone to participate in the day by wearing their wellies to work on Friday 5th June 2015, taking a selfie of themselves and their colleagues in their wellington boots and posting the photo to the Rural Support Twitter page with the message ‘Supporting @Rural Support’ and the hashtag #WelliesToWork. The most creative selfie will also win a pair of Hunter wellington boots, courtesy of Simple Power.”

Simple Power Chief Executive, Philip Rainey, emphasised the importance of raising the charity’s profile amongst the farming and rural community; “We are delighted to be working with Rural Support to launch this much needed awareness campaign. Simple Power is a key partner to the farming and rural community and we are acutely aware of the increasing pressures and difficulties many individuals and families are facing. We have worked with Rural Support for the last two years to ensure the much needed charity services are being availed of by those who need it most and we would encourage everyone to get behind this campaign to further raise awareness of the charity and its services.”

Since 2002, Rural Support has been helping farming and rural families across Northern Ireland on a wide range of issues, from emotional distress, physical and mental health, farming paperwork and bureaucracy to the latest issues on CAP reform.

Rural Support is working with its CSR partner, wind energy company, Simple Power, on campaigns to raise awareness of the importance of health and wellbeing in rural communities and farm families. Simple Power works in partnership with farmers across Northern Ireland and is committed to an on-going partnership with the local charity, providing financial support alongside awareness-raising and fundraising activities.