SuperValu stores aim to raise over £100,000 for Action Cancer

Pictured getting ready for the season of goodwill is Santa's Little Helper and Action Cancer patron, Nuala McKeever, along with Santa Claus aka Chris Lindsay from Action Cancer, SuperValu's Donna Morrison and Action Cancer's Stacey Graham.
Pictured getting ready for the season of goodwill is Santa's Little Helper and Action Cancer patron, Nuala McKeever, along with Santa Claus aka Chris Lindsay from Action Cancer, SuperValu's Donna Morrison and Action Cancer's Stacey Graham.

With the season of goodwill fast approaching, SuperValu stores across Northern Ireland are getting into the Christmas spirit to raise much-needed funds for charity.

From the start of December, 37 SuperValu stores will be hosting a variety of festive-themed activities in-store for customers to help reach their £100,000 target for Action Cancer.

A number of events will be held in a variety of stores including Mince Pie and Mulled Wine Tasting evenings, Signature Tastes and Christmas Party Food Tasting evenings alongside competitions to win everything you need for the perfect Christmas party.

The little ones will be catered for with Action Cancer’s Reindeer food sold in-store and Surprise Santa Letters will also be available for a small donation to the charity.

The money raised goes towards Action Cancer’s Big Bus mobile detection unit which began operating in 2006. The Big Bus has visited over 1,000 workplaces, community groups and SuperValu stores in that time, providing vital cancer screening and information services for men and women.

SuperValu Marketing Manager, Donna Morrison, said: “SuperValu and its independent retailers have supported Action Cancer since 2006, providing £1.25m of funding for the Big Bus.

“With the season of goodwill around the corner, our stores will be getting involved with everything from colouring competitions for the kids to family hamper giveaways. All will be Christmas themed to encourage customers to donate and help SuperValu reach its fundraising target,” she added.

MRPNI supports over 250 independent SuperValu, Centra and Mace retail stores in Northern Ireland, with a combined turnover in excess of £600 million. MRPNI is part of the Musgrave Group, the leading partner to more than 3,500 entrepreneurial retailers and food service professionals in the UK, Ireland and Spain.