Ulster Rugby beefs up red meat meals with Dunbia

Jack Dobson Dunbia executive director (l) and Matthew Dobson Dunbia managing director, serve up beef dishes to Ulster Rugby players Andrew Trimble, Robbie Diack and Roger Wilson.
Jack Dobson Dunbia executive director (l) and Matthew Dobson Dunbia managing director, serve up beef dishes to Ulster Rugby players Andrew Trimble, Robbie Diack and Roger Wilson.
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Leading agri-food company, Dunbia, has teamed up with Ulster Rugby to supply quality red meat to the team’s players and coaches.

The partnership will see the Ulster team enjoy Dunbia-supplied red meat three times a week as part of their carefully planned diets.

Dunbia is proud to Stand Up For The Ulster Men by supplying quality red meat to the team. Ulster captain, Rory Best has been a brand ambassador for Dunbia for two years and we see this new partnership as a further opportunity to develop and grow our relationship with Ulster Rugby to our mutual benefit.”

Matthew Dobson, managing director, Dunbia

Announcing the partnership, Matthew Dobson, managing director, Dunbia commented: “Dunbia is proud to Stand Up For The Ulster Men by supplying quality red meat to the team. Ulster captain, Rory Best has been a brand ambassador for Dunbia for two years and we see this new partnership as a further opportunity to develop and grow our relationship with Ulster Rugby to our mutual benefit. We hope that by incorporating Dunbia’s red meat in the Ulster team’s menu plans, we have the recipe for a successful season.”

Phil Polack, Ulster Rugby business development manager, welcomed the partnership with Dunbia. He said: “Ulster Rugby is delighted to establish a partnership with Dunbia. Providing a nutritional, balanced diet to our squad is a key part of ensuring our ongoing success and it is vital that the food they eat is of the highest possible standard. Dunbia is one of the leading red meat processors in the UK with a reputation for uncompromising quality and standards. We look forward to working with Dunbia and hope the partnership will bring success to both parties.”

Headquartered in Dungannon, Dunbia is one of the leading red meat processors in Europe, procuring cattle, sheep and pigs across the UK and supplying butchers, retailers and wholesalers across the world.

Over the course of the season, Dunbia will be active on Twitter. Stay up to date by following @dunbiagroup.