Work on new agri-food marketing work continues

Tony O'Neill (centrei) with James Withers, Chief Executive of Scotland Food and Drink (left) and Michael Bell
Tony O'Neill (centrei) with James Withers, Chief Executive of Scotland Food and Drink (left) and Michael Bell
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AFSB Chair Tony O’Neill recently met with James Withers, Chief Executive of Scotland Food and Drink to hear at first hand the process by which Scotland Food and Drink was established and how the organisation was able to bring the entire Scottish agri-food sector along with it.

The AFSB has been tasked by the former DETI Minister, Arlene Foster to develop a proposal for a new industry-led agri-food marketing body.

The AFSB Chair was also accompanied by Michael Bell, Executive Director of the NI Food & Drink Association.

Speaking after the meeting, Tony O’Neill said: “The Scotland Food & Drink model has worked well for their industry, which has seen significant growth over recent years. This demonstrates the benefit of a strategic approach to the marketing of the entire agri-food sector. If the NI industry is to meet the export driven targets set out in Going for Growth, we need to be in a position to identify and access key markets for the entire industry, as well as developing a unifying brand under which we can all operate.”