BRITISH egg producers are predicting record sales of eggs this Easter (the proper eggs, not the chocolate ones) with some egg packers reporting Easter week orders up almost 20 per cent (30 million eggs) on the previous week and around 140 million eggs in total.
But with a wealth of research showing that many consumers are unable to cook even the simplest egg dish, industry eggheads have taken drastic action by launching a new 'egg-cam', giving wannabe cooks the ability to download easy-to-follow footage of
how to cook simple egg dishes.
The 'egg cam', which covers boiling, scrambling, frying, poaching and making an omelette, is featured on www.eggrecipes.co.uk
Easter is traditionally a good time for eggs sales, but the latest forecast means that we are set to eat a whopping 35 million eggs a day over the Easter period - a total of 140 million eggs over the holiday weekend, almost double the 80 million chocolate eggs which are set to be sold.
Kevin Coles, of the British Egg Information Service, said: "Eggs really are back in fashion – sales have been growing steadily over the past year, and it's fantastic to see them reaching record levels.''
Meanwhile, free range retail egg sales rose by almost 20 per cent in volume and 46 per cent in value in the first four weeks of 2008.
Free range eggs now account for more than half of the retail market value, according to latest market data issued by British Lion eggs.
The huge growth in free range egg sales means that four in every 10 eggs sold in the retail sector are now free range.
Total egg sales volume for the four weeks ending January 29, 2008 was up by more than one per cent, which follows exceptional, sustained growth of 2.5 per cent in 2007. Egg market value rose by almost a third, with sales exceeding £56 million in January 2008.
Andrew Parker, chairman of the British Egg Industry Council, said: "We put the sustained growth down to the wealth of scientific evidence showing that eggs are good for you as well as new research which shows that eggs can help you slim.
"The egg industry has become one of the most successful agricultural sectors by reacting to consumer demand and we are well prepared to supply additional free range eggs if the market demands it.''
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