Dairy UK welcomes EFRA Committee farmgate prices report
Dr Bryans said: “The report makes a number of recommendations on exports, adding value and promotion that are very much aligned with Dairy UK’s key priorities in these challenging times for the dairy industry. From farm to fridge, the industry is affected by harsh market conditions and we must continue to work with government and its agencies to facilitate and stimulate demand at home as well as in key export markets.
“We welcome the Committee’s recommendation to promote exports with the help of Defra and AHDB. Just last month, Dairy UK published a new export strategy to drive demand for our quality British products abroad and promote UK dairy globally. This strategy can help steer industry efforts in the right direction in collaboration with Defra, AHDB and other supply chain stakeholders. In order to develop these new export markets, we will need to showcase and promote the quality, the value and the integrity of UK dairy products.
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“We fully agree with the Committee on the need for innovation and new product development to meet changing demands. We must focus on value to make sure we deliver innovative, appealing and nutritious dairy products to consumers across the world.”