Shoppers support Red Tractor logo
IT comes as no surprise that shoppers are in uproar over Sainsbury’s decision to stop using the British Red Tractor logo on its own-brand bacon and pork packaging, the National Pig Association (NPA) has said.
Its decision will confuse customers and blur the distinction between imported meat and ethically-produced British bacon and pork, according to the association.
In its Save Our Bacon campaign, which has grabbed headlines not only in Britain but around the world, the NPA urges shoppers to look for the well-known Red Tractor logo.
“They won’t find it in Sainsbury’s any more but they will in all the other major supermarkets including Tesco and Asda, which continue to support British farming,” said NPA chairman Richard Longthorp.
Shoppers have used Facebook and Twitter to condemn Sainsbury’s for dropping the Red Tractor logo, which is the instantly-recognised symbol that shows a product has been farmed in Britain, to Britain’s higher ethical standards.
“The Red Tractor scheme is unique in the world and British farmers are very proud of it,” continued Mr Longthorp.
“We are on a journey of continuous improvement in professionalism and animal welfare and we would much prefer Sainsbury’s showed support for British farming by joining us on that journey, as the other major retailers are doing.”
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Sunday 19 May 2013
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