The Northern Ireland potato industry has been working together to take forward a very measured and comprehensive industry funded potato promotion campaign, similar to the one underway in the Republic of Ireland.
Potato industry representatives, with support from the Ulster Farmers’ Union (UFU) and Department of Agriculture and Rural Development (DARD), are currently working together to develop and implement a high profile campaign that will stimulate demand for potatoes and highlight their health benefits, convenience and versatility. However, what is achieved from the Campaign will depend on the level of funding contributed by the industry.
UFU Deputy President Ivor Ferguson said: “To be able to deliver a professional promotion campaign we need to raise at least £40,000 per year so I would urge businesses to fully support this campaign and submit their contributions as soon as possible.”
Also supporting the Campaign, Agriculture Minister Michelle O’Neill said: “Our potato growers in the north of Ireland produce a first class product and I am pleased to lend my support to the Potato Promotion Campaign. Potatoes are a nutritious, versatile and exciting local food and it is time for our consumers to rediscover them. I wish this industry-led campaign every success.”