Iconic American hamburger brand Wendy’s® announces intent to enter Ireland

American hamburger brand, Wendy’s®, has announced plans to enter the Irish market to further expand its brand presence across Europe.
Watch more of our videos on Shots! 
and live on Freeview channel 276
Visit Shots! now

The company is actively seeking well-established franchisee candidates in Ireland that have strong operations experience, local development expertise, ambition to grow quickly and a proven track record of growing brands in Ireland to help Wendy’s reach its full potential.

With more than 7,000 restaurants worldwide, Wendy’s® has an ambitious strategy to accelerate global growth using its franchising model, following its recent success in the United Kingdom. Wendy’s re-entered the UK in June 2021, serving as the foothold to drive strategic growth across Europe.

The brand has a total of 25 restaurants currently operating in the UK, 10 of which are company-operated, and recently announced expansion plans to Yorkshire and Lincolnshire with its first franchisee to open a traditional Wendy’s restaurant in the UK.

Wendy’s®, the iconic American hamburger brand, has announced plans to enter the Irish market to further expand its brand presence across Europe.Wendy’s®, the iconic American hamburger brand, has announced plans to enter the Irish market to further expand its brand presence across Europe.
Wendy’s®, the iconic American hamburger brand, has announced plans to enter the Irish market to further expand its brand presence across Europe.

Abigail Pringle, President, International and Chief Development Officer of The Wendy’s Company, said: “Quality is at the core of everything we do, including our food and our people.

"As we continue to expand our international footprint, we are focused on building long-term relationships with franchisees in Ireland who want to grow with us, share our values and reflect the communities in which we operate."

Wendy’s founder, Dave Thomas, opened the first Wendy’s restaurant in 1969 with an unwavering commitment to serve fresh, high-quality food, at a fair price, in a comfortable atmosphere.

The global quick-service restaurant brand based in Columbus, Ohio, U.S.A., is best known for its made-to-order square hamburgers, freshly prepared salads, and other signature items like chili baked potatoes and the Frosty dessert.

he Company is actively seeking well-established franchisee candidates in Ireland that have strong operations experience, local development expertise, ambition to grow quickly and a proven track record of growing brands in Ireland to help Wendy’s reach its full potential.he Company is actively seeking well-established franchisee candidates in Ireland that have strong operations experience, local development expertise, ambition to grow quickly and a proven track record of growing brands in Ireland to help Wendy’s reach its full potential.
he Company is actively seeking well-established franchisee candidates in Ireland that have strong operations experience, local development expertise, ambition to grow quickly and a proven track record of growing brands in Ireland to help Wendy’s reach its full potential.

Both the name ‘Wendy’s’ and the Cameo logo – the little red-headed girl with pigtails – were inspired by one of his daughters. Today, with more than 50 years of success in the quick-service restaurant industry, Wendy’s remains committed to honoring Dave’s long-standing legacy.

To support its search, Wendy's has partnered with Platinum Wave, a consulting firm with more than 20 years of building franchises for UK and International markets.

For those interested in learning more about Wendy’s franchising opportunities in Ireland, the United Kingdom or other European markets, please contact Steve Lampshire at [email protected]