Agri Aware, the independent Irish agri-food educational body, is beginning a new nationwide video campaign entitled ‘Be Agri Aware-Put your thinking CAP on’ CAP after 2013 video series, to communicate the many benefits of Common Agricultural Policy (CAP) after 2013 to farmers and the general public.
The first of six CAP after 2013 videos to be delivered by Agri Aware, explains Organic Farming in the new CAP, and features Agri Aware’s chairman, Richard Moeran, on his farm in Co Cavan, where he raises organic turkeys for the Christmas market, in addition to organic beef and organic oats.
Mr Moeran will give farmers and consumers a real insight into organic farming and how the enhanced organic farming scheme which is available through the CAP after 2013, benefits organic farmers like him, and consumers who buy organic food. The video is now live through Agri Aware’s website:agriaware.ie/CAP.
Agri Aware’s innovative CAP video campaign will run from now until February, focusing on six different aspects of the CAP after 2013, namely, Organic farming, GLAS scheme, Collaborations/Producer organisations, Greening, the Young Farmer scheme and Areas of Natural Constraint.
Six farmers from across Ireland invite viewers to explore how the CAP after 2013 benefits their particular farm or rural area, how Irish farmers are adapting to the changes that the CAP after 2013 brings, as well as the benefits that it has for consumers.
Agri Aware’s chairman, Richard Moeran says: “I look forward to welcoming everyone to my farm in Cavan as part of Agri Aware’s CAP after 2013 video series. Viewers will learn about the enhanced organic farming scheme which is available through the CAP after 2013. By watching our six videos, consumers and farmers will learn how the CAP after 2013 ensures that everyone has guaranteed access to quality, safe, affordable and sustainably produced food that is grown under the highest standards of animal welfare and environmental preservation. Irish farmers are custodians of the landscape, providing amenity value to the Irish population, in addition to playing a key role in attracting tourists to Ireland. CAP is good for farmers and consumers of all ages, from towns, cities and the countryside.”
“Agri Aware is committed to communicating a comprehensive campaign to farmers and consumers of all ages, in order to convey the importance of the CAP after 2013 in delivering a secure supply of quality, safe, traceable and sustainably produced food that is affordable for the consumer.”
Organic Farming is a specific system of farming whose aim is to produce quality food in a manner beneficial to the environment and to wildlife. There are 1,755 registered organic farmers in Ireland (Department of Agriculture, 2015). An enhanced organic farming scheme is available through the CAP after 2013. The Organic Farming Scheme incentivises the production of organic food to meet market demand and to deliver enhanced environmental and animal welfare benefits.
Chief executive of Agri Aware, Dr Vanessa Woods, said: “Agri Aware is committed to communicating a comprehensive campaign to farmers and consumers of all ages, in order to convey the importance of the CAP after 2013 in delivering a secure supply of quality, safe, traceable and sustainably produced food that is affordable for the consumer.”
The CAP after 2013 videos will be made available on Agri Aware’s YouTube channel (www.youtube.com/AgriAwareIRL), website (agriaware.ie/CAP) and on social media channels (www.facebook.com/AgriAware and www.twitter.com/AgriAware) for everyone to engage in.
Join the conversation on Twitter @Agriaware and use the hashtag #CAPfacts