Allams 92nd Christmas show and sale of beef cattle and spectacular calves will be held on Tuesday, December 1, at the Kings Hall complex, Balmoral, Belfast.
Principal sponsor of the event will be Bank of Ireland UK. This is the second year that Bank of Ireland UK has sponsored this momentous show and sale of the country’s finest commercial cattle.
Announcing the sponsorship, William Thompson, Head of Agri, Bank of Ireland UK, pictured, commented: “Bank of Ireland UK is delighted to be supporting the Allams Beef show and sale for a second consecutive year. This event showcases the very best beef cattle produced in Northern Ireland and is now widely recognised as one of the best Fatstock shows and sales not just locally but in the UK.
“At Bank of Ireland UK we recognise the importance of the local beef industry and the significance of breed selection in terms of farm profitability. The red meat sector remains Northern Ireland’s largest agricultural sub sector with an estimated turnover of £1.billion each year.
“This sector plays a vital role within the rural economy providing jobs and financial stability through both domestic and international sales. The exceptional high standard of conformation and weight gain expressed through the stock at Allams demonstrates the importance of progressive farmers continually improving the performance capabilities of their stock, ultimately leading to Northern Ireland producing some of the finest commercial cattle within the UK and Ireland.
“We will have a number of business advisers at the show who will be keen to meet as many beef producers as possible,therefore please take time to come and speak to us at our trade stand.
“We’re keen to talk business. We’ve experienced a significant increase in uptake of our agri package account over the past 12 months which includes a 100% free transactional current account banking for the first two years and 50% free transactional current account banking in the third year. We also have a competitive range of agri borrowing solutions from asset finance to term loans for capital arrangements, a business credit card and other benefits.” Mr Thompson concluded: “Shows like Allams provide a great platform to showcase the best commercial bred cattle within Northern Ireland. It demonstrates the real dedication and commitment farmers here have for their farm quality assured beef. I am delighted Bank of Ireland UK will be supporting this event and farmers that play a vital role within this important industry.”
Admission and car parking are free. Judging will begin at 10.30am with sales of spectacular calves at 5pm, beef cattle will be sold at 7pm, while the day rounds off with champions selling at 8.30pm.
For further information contact Roy Gibson 07775 665 999.