Carrs Billington Agriculture launches fun competition to support WellChild

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If you see some crazy purple monsters appearing in farmers’ fields across the UK this summer, it’s all because of a new partnership between WellChild and Carrs Billington Agriculture.

WellChild, the national charity for sick children, is delighted to have been the UK charity chosen and to be given the support of Carrs Billington, which supplies agricultural products and services throughout the UK and Scotland.

Carrs Billington, which has a string of stores serving the rural community across Northern England and Scotland, will be donating at least £10,000 this year to support WellChild’s work with seriously ill children and their families. As part of their support they will be distributing the purple silage wrap and netwrap supplied by Zeus Packaging Group in WellChild purple. They will be asking famers and contractors to show their support by choosing to buy purple.

In addition, Carrs Billington is launching a fun competition to support WellChild. Farmers will be challenged to create eye-catching displays from their purple hay bales. They can customise their bales with special packs provided by Carrs Billington. Farmers taking part will send in photos of their creations to be displayed on the WellChild and Carrs Billington Facebook pages. The winner, whose display is judged the best, will receive two tickets for the prestigious WellChild Awards 2016 which will take place in London in October. This star studded event, which is attended by a host of celebrities, and often by WellChild Patron Prince Harry, gives awards to inspirational children coping with serious illness, to caring children and to dedicated child health professionals.

Zeus Packaging Group have given Carrs Billington the exclusive distribution rights of their Purple Silagewrap and Purple Netwrap in the UK. This is a part of a global project launched by Zeus to support children’s charities in Ireland, the UK, Spain, Portugal, New Zealand and Australia. The purple bales dotted in fields around the world will represent the support they are giving to children and young people who need our help.

WellChild Chief Executive Colin Dyer said: “We are delighted to have the support of Carrs Billington and Zeus Packaging and look forward to working with them during the year as they raise money to help fund our work with seriously ill children and the families across the UK. We know Carrs Billington is a well-respected brand across the rural areas of the UK and we are thrilled they have chosen to support us. We are looking forward to seeing the amazing models that farmers manage to construct from purple silage bales in their fields!”

Rae Tomlinson, Managing Director from Carrs Billington said: “We are delighted to have the purple products in our stores and we are proud to be supporting such a worthwhile cause and making a valuable contribution to WellChild. I have no doubt that the creativity from farmers will result in some humorous displays in fields to amuse everyone and raise the profile of the charity amongst our communities.”

Carrs Billington Agriculture supplies the farming and rural communities with a comprehensive range of agricultural products and services. The firm has a network of 30 Country Stores with seven sub-stores to support the farming community.

WellChild provides essential and practical support to ensure that the increasing number of seriously ill children and young people in the UK have the best possible quality of care.

The charity provides a team of WellChild Children’s Nurses who work with families to ensure that children with complex care needs can leave hospital and return home and, through its Helping Hands scheme, WellChild enlists the support of volunteers to tackle practical projects in the homes of sick children. In addition, the charity has invested more than £20 million in ground-breaking children’s health research projects.

For more information about the competition and the partnership, visit the Carrs Billington website at