Cogent Breeding out in force at the Winter Fair

BB Crossfire
BB Crossfire

The Cogent breeding team headed up by Ashley Fleming are recognised experts in sexed semen and bovine genetics and with their consultative approach and hands-on expertise, the team care about their profit focussed beef and dairy farmers in Northern Ireland.

Ashley Fleming, Northern Ireland Regional Sales Manager comments: “Cogent recognise Northern Ireland is an important market for us and has supported the Royal Ulster Winter Fair for many years which is why we have a big presence near the show ring.

“We want to make sure farmers across Northern Ireland know we’re in prime position to support them with both quality bulls and with people who understand farmer’s needs,” said Ashley.

“Our investment in quality livestock and innovative technology means Cogent are the No1 producer of quality sexed semen. 65% of our sire portfolio is available sexed and with each straw containing at least 90% female chromosomes, we can be precise in targeting farmer needs. The quality of our sexed semen means farmers generally need fewer straws, meaning less cost and a higher preg rate,” added Ashley.

Cogent have tailored a special deal for customers in Northern Ireland that focuses around the Royal Ulster Winter Fair. These bulls have been selected with the Northern Irish dairy farmer in mind, offering big improvements that should drive profits through increased productivity and efficiency.

The bulls on offer include the popular Supershot son, BB Crossfire, who offers fantastic balance and large milk improvements. Component specialist, Wintersell Demon has strength and fertility in abundance and the leading bull for registrations in the UK, Wiltor Dreamer combines milk, components, type and health traits into one fantastic package. And last but not least is the Northern Irish bred, Bellemont Perks, who is a huge improver for fat and protein, along with exceptional fertility and calving ease.

Ashley concluded: “The Cogent stand is located right next to the grandstand overlooking the Show Ring.

“The offer is available for one day only at the show, make sure you come and see us on Stand 177.”