Allams 93rd Christmas Show and Sale of Beef Cattle and Spectacular Calves will be held on Tuesday, 29th November 2016 at the Kings Hall complex, Balmoral, Belfast. Principal Sponsor of the event will be Bank of Ireland UK.
This is the third year that Bank of Ireland UK has had the privilege of sponsoring this momentous show and sale of the country’s finest commercial cattle.
Announcing the sponsorship, William Thompson, Head of Agri, Bank of Ireland UK commented: “Bank of Ireland UK is delighted to be supporting the Allams Christmas Show & Sale for the third year running.
“This event showcases the very best beef cattle produced in Northern Ireland and is now widely recognised as one of the best Fatstock shows and sales not just locally but in the UK.
“At Bank of Ireland UK we recognise the importance of the local beef industry and the significance of breed selection in terms of farm profitability. This sector plays a vital role within the rural economy providing jobs and financial stability through both domestic and international sales. The exceptional high standard of conformation and weight gain expressed through the stock at Allams demonstrates the importance of progressive farmers continually improving the performance of their stock, ultimately leading to Northern Ireland producing some of the finest commercial cattle within the UK and Ireland.
“We will have a number of Business Advisers at the Show who will be keen to meet as many beef producers as possible, therefore please take time to come and speak to us at our trade stand. Shows like Allams provide a great platform to showcase the best commercially bred cattle within Northern Ireland. It demonstrates the real dedication and commitment farmers here have for their farm quality assured beef.”
Admission and car parking are free. Judging will begin at 10.30am with sales of spectacular calves at 5pm. The Beef cattle sale will be at 7pm while the day rounds off with Champions selling at 9pm.