Irwin’s Bakery has launched two new varieties of its best-selling muffins, which highlights the company’s commitment to growing its product range through new product development and innovation.
Developed to target a growing market for convenient morning goods, Irwin’s has introduced two new flavours – chocolate chip and cinnamon raisin, which will extend the bakery’s range, which is the number one selling muffin in Northern Ireland.
Richard McQuillan, Head of Marketing, Irwin’s Bakery, said the new flavours will introduce new consumers to muffins as well as satisfying loyal consumers: “Irwin’s has developed its new muffins in response to consumer demand for a convenient breakfast solution.
“Our new chocolate chip and cinnamon raisin muffins can be toasted and served hot with butter, or eaten straight from the pack.
The chocolate chip muffins are packed with chocolate chips, which soften when toasted and the cinnamon raisin muffins contain a satisfying amount of raisins with a hint of cinnamon for a new take on a classic flavour combination.”
Richard continued: “As a family-owned business, we recognise how hectic mornings can be and our new muffins will make mornings easier for busy mums and dads who are looking for an easy breakfast their kids will love.”
Irwin’s Cinnamon Raisin Muffins and Chocolate Chip Muffins are now available in major retailers across Northern Ireland. They are sold in packs of four and have an RRP: £1.19.
For more information visit www.irwinsbakery.com.