The hottest marketing campaigns from every business sector were recognised at the 16th annual Marketing Excellence Ireland Awards 2015, which took place at Titanic Belfast.
Fourteen companies were honoured by CIM in a record-breaking year that saw more than 100 entries.
“As marketers, we have faced many challenges over the past few years; we have dealt with tight budgets, pressure on consumer spending and increased “buyer power”. This has meant that our profession has had to be more creative, agile and responsive to the market, and to embrace new technologies in order to win the support of our customers,” said Nick Read, Chair of the Ireland Board at CIM.
“In Ireland, we have many examples of great marketing practice, from bespoke agencies and large marketing departments, to entrepreneurs who spot an opportunity and pursue it. These awards showcase the best marketing campaigns, shining a light on what we can achieve,” he added.
The winner of the CIM Marketing Excellence Ireland Awards 2015 Life Sciences (human and veterinary) and Agriculture were Devenish Nutrition.