Moy Park has been announced as sponsor of the new series of Ant & Dec’s Saturday Night Takeaway, kicking off this Saturday, 20th February at 7pm on UTV Ireland.
Speaking about the company’s sponsorship of the new series, Andrew Nethercott, Director of Sales and Brand at Moy Park, said: “As Ireland’s number-one poultry brand, we’re delighted to be partnering with UTV Ireland on this exciting project. Ant and Dec’s Saturday Night Takeaway is a firm family favourite and is a perfect fit for the Moy Park brand. Sponsoring this prime time programme allows Moy Park to extend our reach and appeal amongst our ever-growing Irish customer base.”
The variety show is back for a season of live surprises, big name showbiz guests, high octane stunts, ambitious undercover set-ups and a whole host of shocks to unleash on both the studio audience and the viewers at home – including a star-packed blockbuster murder mystery, a series finale like never before, and the introduction of new presenter Stephen Mulhern as the host of ‘Ant V’s Dec’.
Head of Brand Partnerships at UTV Ireland, Ronan O’Donoghue, said: “UTV Ireland is the exclusive home of the new series of Ant & Dec’s Saturday Night Takeaway starting this Saturday night at 7pm, and we are delighted to be announcing our partnership with Moy Park. As well as being the official broadcast sponsor of the series, Moy Park will be engaging in licensing with the Saturday Night Takeaway brand to maximise the Moy Park brand’s association with the show.
“Sponsorship has moved on quite considerably in our market and I am proud to say the UTV Ireland have, yet again, been instrumental in progressing sponsorship from a badging exercise to one where the programme brand can be leveraged to deliver activation of sponsorship off air. Moy Park’s activation will include a ‘text-to-win’ competition to win tickets to the show with a major retailer. We look forward to working with all parties in making this partnership a huge success.”