New face at Germinal NI

Patrick Tinnelly
Patrick Tinnelly

Germinal Northern Ireland has appointed Patrick Tinnelly, pictured, to the role of General Manager at the company’s Banbridge-based headquarters.

Germinal NI, which supplies seed and specialist products to the agricultural and amenity sectors, has appointed Patrick to oversee all business operations including sales, logistics and administration.

Patrick joins Germinal from agricultural supplier Richard Keenan & Co., where he previously worked as regional manager in Northern Ireland. He has over 14 years’ experience working in sales and management roles in the agricultural sector, and holds a Masters in Environment from Harper Adams and an Honours degree in Agriculture from Writtle College.

William Gilbert, Managing Director of Germinal Holdings, said: “We are delighted to welcome Patrick to the Germinal team. He has excellent knowledge of the local agricultural sector and a wealth of management experience which will prove very valuable in his new role.

“We have recently invested in improved administration and logistics management at our headquarters which is enabling us to deliver increased efficiencies and faster response times for our customers. Patrick will play a pivotal role in maximising operational efficiencies across the business and delivering a first class service to our customers.”

Germinal is renowned for its top performing range of Aber®’ High Sugar Grasses (AberHSG), bred through a partnership with IBERS (Institute of Biological, Environmental and Rural Sciences) in Wales. The company is committed to enabling local farmers to maximise milk production from forage through providing expert advice on the best varieties available.