UTV’s hugely popular series Rare Breed – A Farming Year returns on Monday 5 January at 8pm for a 12 part series capturing the daily lives of 21 farming families.
In all weather conditions and on every type of farm, from fruit to livestock, crops to Christmas trees, Rare Breed encapsulates the value of the agri-industry, showing our local produce is an international commodity worth millions to the economy every year.
Michael Wilson, managing director, UTV Television said: “Following the phenomenal success of the earlier series I am delighted to announce the return of Rare Breed for a third season as part of our New Year schedule. Our agriculture and food industry here is revered, but very few consumers know what a typical day-in-the-life of a farming family actually involves.
“This time around the series features farms big and small, from across Ulster, Munster, Leinster and Connacht. Viewers are given an access-all-areas pass to one of our biggest industries and an insight into the contrasts between well-established farmers and the more tech-savvy farmers beginning their careers in the sector.”
The series is produced for UTV by local independent production company Crawford-McCann. Kelda Crawford-McCann, managing director of the company said: “This is the third series of Rare Breed and this time we have been filming in a variety of different counties including Antrim, Down, Galway and Cork.
“The series provides a unique insight into the people behind this massively important industry and reveals what it takes to bring food from the field to supermarket shelves and finally to our kitchen tables. Every sector of the farming industry has its own seasonal timetable and all the farmers featured are at the mercy of our notoriously fickle weather and the challenges of fluctuating prices paid for their produce.”