The livestock industry’s leading autumn show, Borderway Agri Expo, is set for another bumper year. The Harrison and Hetherington event brings together the very best of pedigree and commercial showing classes, with the expertise from leading breeders, commercial farmers, manufacturers and distributors.
Now in its ninth year, the event is Harrison & Hetherington’s flagship event, and will be held at the Borderway Mart in Carlisle on Friday 30th October. During the last eight years it has continually grown from strength to strength and this year has attracted exhibitors at all levels from the length and breadth of the country. There are 840 livestock entries in the sheep and cattle classes, 5 Breed Society Shows, and 165 trade and society stands exhibiting.
Indicating the importance of this event in the eyes of industry and the marketplace is the high level of sponsors it attracts year on year. This year it is sponsored by Carrs Billington Agriculture, Cogent Breeding, Farmers Guardian, Lloyds Bank, W M Morrison’s PLC, and Norbrook Laboratories.
Commenting on current consumer trends and the importance of Borderway Agri Expo to the red meat industry Mr Andy Higginson, Chairman of main line sponsors Morrisons, who will be attending this year’s event said: “As one of the biggest direct buyers of British produce, we think Agri-Expo is really important in bringing farming businesses together and showcasing the quality of UK livestock. Customers are still watching the pennies and despite the improvement in the economy they are still very careful about how much they spend. So we need to give them beef at a price that is predictably good value. We are therefore bringing in more fixed price products to help customers manage their money and we are seeing beef sales slowly improve.
“People are also becoming more conscious about the fat levels within beef and we are seeing many health-conscious customers more attracted to lower fat beef products. In general, customers still want British beef and they see it as a mark of quality, however, the Sunday roast market has been declining for some time and we all need to take responsibility to reinvigorate sales of stewing beef and joints.”
Operations director, David Pritchard said: “Borderway Agri Expo offers opportunities to meet and talk things over, as well to come together and find out about key developments happening within the livestock industry. It has gained a reputation as being a leading livestock showcase and once again we are absolutely delighted that we have both a record number of livestock entries and trade stands.
“Borderway Agri Expo offers opportunities to meet and talk things over, as well to come together and find out about key developments happening within the livestock industry. It has gained a reputation as being a leading livestock showcase and once again we are absolutely delighted that we have both a record number of livestock entries and trade stands.”Operations director, David Pritchard
“The calibre of stock entered is from some of the finest herds and flocks in the country all competing for our prestigious awards.”
Always at the heart of Borderway Agri Expo are the sheep and cattle classes which will be competing for a total prize fund standing at £15,000. Championship awards are eagerly contested and add to the prestige and commercial success of the owners and buyers of the winners.
There are 26 classes in the National Suckled Calf and Primestock Show, which includes baby beef, continental and native breed cattle classes.
As usual many major breed societies use Borderway Agri Expo for their own shows, adding to the range and compass of the event. These include:
* Aberdeen Angus Winter National Show
* Border British Blue Calf Show
* Beef Shorthorn National Calf Show
* Hereford Regional Calf Show
* Simmental Regional Calf Show
The National Prime Sheep Show features 20 classes for continental and traditional breed sheep, together it has its own supreme champion award.
The 12,000 visitors also have the opportunity to keep up to date with new developments in genetics, handling, nutrition, and animal management systems. This is thanks to the companies and organisations represented in the indoor and outdoor exhibition areas. These are expected to be full to capacity, with 165 trade stands exhibiting on the day. Newly exhibiting this year are:
* AP Supplies
* A1 Tractor Parts & Quad Centre
* Animal Breeding Europe
* Cheetah Electronics
* Calders and Grandidge
* Dalesway Cattle handler
* Ecoganix Ltd
* Kiwa Pai
* Magdek Thermal Systems
* Paul Armer Fabrication
* Show Winners
* Whotz Hot Ltd
* Wagyu Breeders Association Ltd
Borderway Agri-Expo takes place on Friday November 30th October at the Borderway Exhibition Centre in Carlisle, admission and parking is free.
For further information contact event co-ordinator, David Pritchard on 01228 406230 or e-mail firstname.lastname@example.org. Entry forms and Livestock Schedule can be downloaded from www.harrison&hetherington.co.uk.