Training key to Kubota’s continued investment in Thame HQ

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Thame-based agricultural and construction machinery manufacturer, Kubota UK, is set to boost its presence in the town this year and beyond with the unveiling of its newly expanded Dormer Road HQ, with a significant investment made in its on-site training facility.

Based in the town since 1979, Kubota UK enjoyed considerable growth in 2014, and the brand is expecting continued success this year too, with the improved training capacity and product output key to its plans.

“Kubota UK has expanded considerably and investment in our training resources is at the heart of this,” said Dave Roberts, Kubota UK Managing Director.

“We’ve doubled the size of our training school to allow concurrent training courses to be held and the expansion has also allowed us to double the number of training days we can deliver in line with the continued increase in our product offering and complexity of our product range.”

The Kubota Corporation (based in Osaka, Japan) committed to a multi-million pound investment in its European infrastructure at the end of 2014, which will culminate in the official opening of Kubota’s second European manufacturing base in Bierne, Pas de Calais Department in Northern France in spring 2015.

As a result, the UK market is set to reap the rewards of the investment with a growth in the product range across agriculture, groundcare and construction; so expansion of its training capacity was essential to offer dealers and customers continued expert guidance and instruction.

“In addition to the traditional product training delivered by our expert and knowledge staff, we are also investing in state-of-the-art interactive AV equipment to make the training more engaging and interactive for the students.

“The improvements made to our training facility will be vital going forward as product training, for both our staff and our dealers, is at the core of the complete Kubota offering, and the larger, improved suite will allow our training requirements to continue to improve and to keep apace with the growth of the UK business.”