UTV viewers continue to choose Rare Breed farmers over Eastenders

James Alexander with his son Jackson
James Alexander with his son Jackson

UTV’s fly-on-the-wall documentary series ‘Rare Breed – A Farming Year’ continues to be a hit with viewers across Northern Ireland as the latest episode beat Eastenders on BBCNI in the overnight ratings.

The fifth episode of the ongoing series attracted an incredible average audience of 252,000 viewers and an average share of 34%, while EastEnders achieved 211,000 viewers and a share of 28% at the same time. The Rare Breed episode peaked at 267,000 viewers.

Co Antrim farmer James Alexander from Toomebridge was seen in the episode attending last year’s prestigious agricultural show where he entered his prize heifer to compete.

The series continues on Monday 15th February at 8pm with a look back at June 2015. As part of the episode we see Ricky Cowan and his 13 year old son Matthew practice sheep shearing. Meanwhile, James Alexander also runs a tractor business alongside his cattle and sheep farm. James examines used vehicles that he has bought before photographing them for sale.

Wade and Alison McCrabbe have the tricky task of choosing which lambs to keep on their farm and which lambs to sell. The husband and wife duo will be seen later in the series transporting several animals from their farm near Raphoe in Donegal to the Beltex Show and Sale in England.

Produced for UTV by local independent production company Crawford-McCann, the series is once again narrated by Mark McFadden. Sponsored by Irwin’s Bakery and shot in High Definition, Rare Breed – A Farming Year continues on Monday 15th February 2016 at 8pm.