VIDEO: Farmers become stars of new TV ad

A group of Irish farmers have temporarily swapped the fields for a role in a new Christmas TV ad.

Potato farmers Richard and Phil Orr of William Orr & Sons from Raffrey Co. Down, Stephen Murdoch, Brussel sprouts farmer from Comber, Jonathan Cuddy of Cuddy Farms in County Tyrone, meat suppliers to the Cookstown brand, and Jamie Carney of Grove Turkeys, County Monaghan are all stars of the new EUROSPAR television commercial.

Jonathan Cuddy

Jonathan Cuddy

The ad aired for the first time at the weekend, during the live X Factor final viewed by millions on UTV.

The ad, produced by Belfast agency Genesis advertising, tells the story of where the retailer’s fresh produce comes from, showing how each element of Christmas dinner from the potatoes to the turkey, starts its journey from local farms and fields to the dinner table.

Brenda Mulligan, Head of Brand Marketing at Henderson Group, owners of EUROSPAR in Northern Ireland said: “We’re delighted to launch the Christmas EUROSPAR ad which documents the fantastic work our Fresh team have continued throughout the year with our local farmers and growers across Ireland.

“The ad brings a real local feel to the brand, and we hope shoppers see that they can get all they need for their Christmas dinner from EUROSPAR and in turn, support their local suppliers and farmers.”

Richard/Phil Orr from William Orr & Sons were delighted to be included in the ad; “It’s not often that the public gets to see exactly where their potatoes come from, so it was fantastic to be involved in the commercial and show the simple journey between our fields and their forks! It was a great day but I don’t think we’ll be changing our day jobs for the bright lights of TV anytime soon!”

Stephen Murdoch added: “With EUROSPAR, local means local and shoppers can be guaranteed of a 24 hour window from field to shelf. I think some people would be surprised to know their Brussel sprouts come from down the road, so it was great to star in the ad with my fellow local farmers to show them just how fresh and local their produce is!”

Cuddy Farm’s Jonathan Cuddy added: “To be asked to be involved in the ad that will not only show how EUROSPAR is dedicated to local suppliers in Northern Ireland, but also show shoppers exactly where their meat is coming from, was great. I was delighted to be involved in the whole process!”

Brenda continued: “We know that around Christmas, shoppers respond to this type of messaging. Our EUROSPAR ad shows what the brand is all about – local, quality, affordable essentials for the community, so we hope it strengthens our brand affinity with our shoppers and shows our strong relationship with farmers in Ireland and Northern Ireland.”

All fresh Christmas dinner products available from SPAR and EUROSPAR are 100% sourced on the island of Ireland and also include carrots and parsnips from Sparky Pak and Fresh Fields, County Down, chicken from Rockvale Poultry in Armagh and smoked salmon from William Carr & Sons in County Mayo.