Bridgestone launches ‘all-inclusive’ subscription service for tyres
Tyre maker Bridgestone has announced a new partnership which will see it offer tyre replacement and maintenance through a pioneering subscription service in the UK.
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The world’s largest tyre company has teamed up with UK tyre fitting service ETB Autocentres to offer the Mobox service which provides tyres and other maintenance services for a fixed monthly fee.
Starting at £7 a month on a two-year contract, the package provides a new set of Bridgestone tyres, fitting, wheel alignment, a warranty that will replace damaged tyres free of charge, and a standard brake inspection.
More expensive packages add wheel alignment, battery checks, regular fluid top-ups, oil changes, safety inspection and a full MOT.
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The package will initially be at five ETB Autocentre pilot stores before being rolled out across all thirty-one of its UK centres.
Bridgestone’s vice president for its north region, Andrea Manenti, said: “The growing global popularity for the service economy provides us with a great opportunity to diversify what we offer to customers and bring added convenience. Mobox is a simple and affordable alternative to our more traditional services, and it’s fantastic to be in a position to offer it out to customers.”
Paul Nunn, retail director for ETB Autocentres, added: “The beauty of Mobox is that you know precisely how much you spend. The monthly fee is fixed in the first year and decreased to a lower flat fee in the second year.
“We hope that the flexibility and convenience will resonate with motorists and that this might be the beginning of a new way of purchasing and maintaining tyres.”