South Londonderry UFU are pleased to announce that Mr Michael Hanley, CEO of Lakeland Dairies, is coming to speak in the Glenavon Hotel, Cookstown, on Monday 28th September 2015 at 8pm.
Mr Hanley will give an overview of the global market influences that are producing the current volatility in the local dairy sector.
With many dairy farmers feeling the pressure from the current climate of depressed prices within the sector, this will be a fascinating insight into how the global market works, and how the price paid for our local produce is affected by these international factors. In understanding how the market works, it will help explain not only what has brought us to the current situation, but also what needs to change before that situation improves. This will undoubtedly help in business planning for dairy producers, who are currently facing such uncertainty for their own businesses. Many producers are frustrated by the fact that while they see their milk cheque dropping, they cannot see an end in sight and are not familiar with the internal workings of the market that have caused that drop. This is where Mr Hanley’s insight will be beneficial.
Mr Hanley is a highly experienced dairy industry figure; he has held various senior management positions with Lakeland Dairies since its formation in 1990, including deputy chief executive, general manager of Northern Ireland operations, general manager of dairy operations and manager of member relations. He is originally from a farming background and is an Agricultural Science graduate of University College Dublin.
The meeting is free to attend for all members, and as this is a very hot topic currently, a good turnout is expected to hear this influential speaker.