Potato promotion campaign to be launched

UFU annual meeting at Greenmount. Picture: Cliff Donaldson
UFU annual meeting at Greenmount. Picture: Cliff Donaldson

Potatoes 2014, which is being jointly organised by CAFRE, DARD, the UFU, the UAS and AFBI, will be held on Wednesday 3 December at Greenmount Campus. 

The event will begin at 10.00am and the last seminar will conclude at 4pm. 

Top industry speakers from home and abroad will deliver presentations on topics such as market trends in potato consumption, reacting to market trends, latest cultivation technologies, new seed potato legislation as well as providing an update on CAP reform and the potential impact on the potato sector.  In addition, the event will discuss in detail proposals for an industry campaign to reverse the declining trend in potato consumption in Northern Ireland.

Chairing the morning sessions will be UFU Deputy President Ivor Ferguson who said: “Potatoes 2014 is a major event, covering a range of topics, delivered by top industry speakers. Campaign Co-ordinator of the potato promotion campaign, Ian Duff, will present a paper outlining the detail of this industry initiative, and will be present on our UFU Stand along with UFU Potato Chairman Adrian Jamison to discuss the proposed potato promotion programme in more detail.  We believe that as an industry we need to take the lead in promoting potato consumption and the UFU have obtained support from industry representatives, packers and processors to do this.  We are hopeful that additional financial support may be available from DARD in the future, however, it is imperative that we get the buy in from our growers who will fund the campaign by a means of voluntary contributions which will then be match funded by packers and processors.  We have an opportunity to turn the decline in potato consumption around and implement a high profile campaign, one that stimulates demand for potatoes and highlight their health benefits, convenience and versatility, but we need the support from our growers if we are to make this industry-wide initiative a success.”

The event is free to attend and lunch will be available to purchase from the college cyber cafe or Manor Restaurant.  We would like to encourage all potato growers to attend what should be an informative event for anyone involved in the potato sector.