Irwin’s Bakery cooks up £2.7m deal with supermarket giant Lidl

Portadown-based bakery, Irwin’s has signed a new £2.7m supply deal with supermarket giant Lidl.
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The firm confirmed a ‘new and expanded contract’ with Lidl for the full year ahead after a successful 20 year partnership worth £50m.

Irwin’s, which has been in Portadown since 1912 and employs 45 staff, has been a long term supplier to Lidl NI since 1999.

Under the new supply deal, worth £2.7m annually, the family-run bakery will continue to supply customer favourites including Nutty Krust batch bread.

Irwin’s Bakery Proves a £50m Success With Lidl Northern Ireland: Lidl Northern Ireland has confirmed a new and expanded contract with Irwin’s Bakery for the full year ahead after a successful 20-year partnership deal worth more than £50 million. Under the new supply deal, worth £2.7 million annually, the family-run bakery will continue to supply customer favourites including Nutty Krust batch bread, Irwin’s Veda malted loaf and Jammy Joeys buns to 202 Lidl stores across the island of Ireland. Pictured announcing the new supply contract are (L-R) Michael Murphy (Chief Executive Irwin’s Bakery), Ross Irwin (Director Irwin’s Bakery), Ben Woods (Supply Chain Executive Lidl Northern Ireland) and Brian Irwin (Chairman Irwin’s Bakery).Irwin’s Bakery Proves a £50m Success With Lidl Northern Ireland: Lidl Northern Ireland has confirmed a new and expanded contract with Irwin’s Bakery for the full year ahead after a successful 20-year partnership deal worth more than £50 million. Under the new supply deal, worth £2.7 million annually, the family-run bakery will continue to supply customer favourites including Nutty Krust batch bread, Irwin’s Veda malted loaf and Jammy Joeys buns to 202 Lidl stores across the island of Ireland. Pictured announcing the new supply contract are (L-R) Michael Murphy (Chief Executive Irwin’s Bakery), Ross Irwin (Director Irwin’s Bakery), Ben Woods (Supply Chain Executive Lidl Northern Ireland) and Brian Irwin (Chairman Irwin’s Bakery).
Irwin’s Bakery Proves a £50m Success With Lidl Northern Ireland: Lidl Northern Ireland has confirmed a new and expanded contract with Irwin’s Bakery for the full year ahead after a successful 20-year partnership deal worth more than £50 million. Under the new supply deal, worth £2.7 million annually, the family-run bakery will continue to supply customer favourites including Nutty Krust batch bread, Irwin’s Veda malted loaf and Jammy Joeys buns to 202 Lidl stores across the island of Ireland. Pictured announcing the new supply contract are (L-R) Michael Murphy (Chief Executive Irwin’s Bakery), Ross Irwin (Director Irwin’s Bakery), Ben Woods (Supply Chain Executive Lidl Northern Ireland) and Brian Irwin (Chairman Irwin’s Bakery).

Irwin’s has also introduced a new product range to Lidl NI this year including traditional buttermilk soda bread and a low-calorie wholemeal sliced bread at only 59 calories per slice.

Ben Woods, Supply Chain Executive at Lidl NI, said: “As a retailer committed to supporting local food producers, we are proud of our long-standing partnership with Irwin’s Bakery. A brand synonymous with NI, Irwin’s was integral in supporting Lidl’s growth over two decades ago. Since then, we’ve worked strategically together to advance our business growth for the benefit of customers and staff.

“Since 1999, our partnership with Irwin’s has delivered over £50m of products through our store network across the island and we’re hungry for more. This renewed supply deal with Irwin’s will see a range of innovative new products introduced alongside family favourites and cements our commitment to investing in home-grown producers as we enter a new decade of growth in the retail sector.

“Lidl’s increased focus on bakery has been enthusiastically embraced by customers locally and, with an extensive range of great-tasting, locally-produced products, we’re proud to provide our customers with the freshest, best-quality bread and baked goods for an authentic taste of NI.”

Michael Murphy, Irwin’s Bakery Chief Executive Officer, said: “We thrilled to count Lidl NI as one of our major customers and to have supported its own success over 20 years. During this time, Irwin’s has enjoyed double digit growth across a variety of bakery sectors and our supply deal with Lidl NI continues to grow year-on-year. Not only has this supply contract supported our growth strategy, but it has also enabled us to increase production, create more jobs locally and expand our range of products.

“The renewal of the supply deal with Lidl NI marks a new decade of partnership. It’s great to work with a company that has the same brand values and commitment to its local communities and we will continue to support each other in our efforts.”

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