Melting Pot fudge wraps up Tesco Christmas deal

Handmade in Belfast, Melting Pot Fudge has joined forces with the acclaimed artist to create two specially designed festive tins that celebrate the city's creativity and character, while offering shoppers a distinctive locally made Christmas gift.

The new colourful tins, available in Traditional Butter Fudge and Salted Caramel Fudge, have a recommended retail price of £11.99 but are available for just £8.50 with a Tesco Clubcard as part of a special Christmas promotion running until Monday 4 January 2027. The Clubcard offer is exclusive to Tesco, with the festive tins also available from independent retailers across Northern Ireland at the standard recommended retail price.

The launch represents another significant step in Melting Pot Fudge's continued retail expansion, bringing its handmade Belfast confectionery to more shoppers during one of the busiest gifting periods of the year.

Jack McAdorey, General Manager of Melting Pot Fudge, said: "Seeing our handmade fudge on the shelves of 30 Tesco Superstores this Christmas is a fantastic milestone for the business. We're incredibly proud of our Belfast roots, and it's exciting to see a product that's made right here in the city reaching more shoppers.

"Collaborating with talented artist Danni Simpson has brought a whole new dimension to the range. The tins look fantastic, they're filled with fudge that we make by hand, and at £8.50 with a Tesco Clubcard, we think they offer something genuinely different for people looking for a thoughtful, affordable gift. The tins feature some iconic Belfast sights so we know people will display them long after Christmas has gone."

Known for her distinctive murals, street art and illustrations, Danni Simpson has developed a reputation for celebrating Belfast's landmarks, traditions and characters through colourful, playful designs.

Danni Simpson said: "I absolutely loved the idea of working with a Belfast brand to create something special for Christmas. Belfast is full of colour, personality and character, and I wanted the artwork to reflect that in a fun and recognisable way.

"There's something lovely about knowing these tins are filled with fudge that's handmade in Belfast. It's a collaboration that celebrates local creativity and local food, and I hope people enjoy giving them as gifts just as much as I enjoyed designing them."

Both Melting Pot Fudge and Danni Simpson will also have a presence at this year's Belfast Christmas Market at City Hall, which runs from 14 November to 22 December, giving visitors the opportunity to discover both brands in the heart of the city throughout the festive season. The Melting Pot Fudge tins will be available at the Christmas Market for £12 each or two for £20.

The launch also highlights Tesco's continued support for locally produced brands, providing an important retail platform for Northern Ireland businesses looking to expand their reach.

Michael Logan, Impulse Buying Manager at Tesco, said: "We're delighted to welcome Melting Pot Fudge's Christmas gifting range into 30 of our Superstores. Supporting local producers is incredibly important to us, and this is a brilliant example of the quality, creativity and innovation coming from Northern Ireland businesses.

"The combination of delicious handmade Belfast fudge and Danni Simpson's distinctive artwork makes these tins a fantastic addition to our Christmas offering. We're sure they'll prove popular with customers looking for something special, locally made and great value this festive season."

The Melting Pot Fudge Christmas gifting range is now available in 30 Tesco Superstores, with both Traditional Butter Fudge and Salted Caramel Fudge 200g tins priced at £8.50 with a Tesco Clubcard until 4 January 2027 (RRP £11.99), subject to availability. The tins are also available through independent retailers across Northern Ireland at the standard RRP. The range is distributed by GM Marketing and Pitman Berryhill.

Visit www.meltingpotfudge.co.uk for more information.