Top stores in Britain back Armagh’s Forest Feast innovations
Forest Feast, Northern Ireland’s snacking trailblazers, recently completed a prestigious promotional assignment at two London’s iconic department stores and was named for the Small Supplier of the Year 2025 by Boots.
The Craigavon-based business producing the multi-award-winning Forest Feast snacks provided the window displays at Waitrose and Partners and John Lewis stores on London’s bustling Oxford Street on the run-in to the frantic Christmas period.
Described by the Co Armagh family business, which was founded and run by Michael Halll, as “a proud moment”. The important boosts from the three high street retailers will benefit the company, part of Kestrel Foods as it drives sales in Britain, its most significant market. The company already supplies many of its portfolio of gourmet chocolate, fruit and nut snacks to many of the UK’s biggest stores.
The week long window displays at Waitrose and John Lewis signalled the start of the progressive company’s colourful ‘Merry Feastmas’ promotion and sampling campaign for products such as its amazing 60 percent Cocoa Dark Chocolate Cherries.
A winner of a host of UK and Irish food awards such as Great Taste, the Forest Feast gourmet snacking range is part of a quality-led and innovation-focused brands that also include Just Live a Little breakfast cereals and Acti-Snack activity packs.
Bronagh Clarke, Kestrel’s marketing director, says: “The promotion at two of London’s most influential stores was a marvellous development for us in London and follows our sales to these stores and other retailers in Britain. Being listed by Boots for Small Supplier of the Year at the retailer’s annual conference. is another immense honour.”
The citation for the immensely encouraging nomination said: “Forest Feast has seen amazing growth over the past 12 months with continued activation and first to market launches. They constantly have a Boots hat on, seeing the Forest Feast brand a strong partner growing the awareness and pick up of Wellness Nutrition in Boots.”
The Northern Ireland market leader has won widespread acclaim for delicious and innovative snack blends such as Belgian Dark Chocolate Coated Figs, Belgian Dark Coated Sour Cherries; Preda Fair Trade Mango; Honey and SeaSalt Cashews and Peanuts; and SeaSalt and Vinegar Nut Mix.