Genus ABS strengthens team

George Williamson, who has recently joined as a Key Account Manager for Beef covering the EMEAR (Europe, Middle East, Africa, Russia) region explains: “We must always remember the consumer is number one. Throughout the region we have a very diverse beef supply chain with lots of different production systems. This drives variation and creates consistency issues in our beef products. By utilising better genetics and capturing real time data to drive decision making within the supply chain we can overcome these inconsistencies and create a product that services the consumer and delivers on the three E’s (Economic, Environmental and Ethical) of sustainability for everyone in the supply chain.”

Ervin McKinstry, Dynamic Markets Director, EMEAR added: “Every link in the food chain is vital and we must provide the genetics that enable the industry to produce the ideal carcase or milk supply, and the processor and retailer to add value to the product. We follow their requirements in detail and build relationships with them as the genetics we supply are the foundation of these industries.”

George Williamson joins Genus ABS from one of the UK and Ireland’s leading red meat processors with experience spanning the retail, food service and export markets for both beef and lamb.

He comes from a beef and sheep farm in Co Fermanagh which still absorbs much of his spare time. After graduating from Queen’s University, Belfast, with an Honours Degree in Agriculture George initially worked on projects to predict and enhance meat quality. He then moved to working closely with the retailer sector developing integrated supply chains to create a more transparent and adaptable supply chain to better service the end consumer.

Also joining the Genus ABS team is Peter Caughey who has six years experience as an RMS technician followed by five years as an Area Field Manager with National Milk Records. More recently he worked with another breeding company before joining Genus as a sales agent in the Ards. His home farm is a 125 cow share farming agreement and he has a National Diploma in Agriculture from Greenmount College.

Ervin McKinstry added: “I would like to welcome both George and Peter unto the Genus ABS team and look forward to working with them.”