‘Go getter’ young farmer from Gloucestershire wins entrepreneur of the year
Eighteen-year-old Harvey Daniell from Gloucestershire has been named Entrepreneur of the Year at the YFC Achiever Awards, hosted by the National Federation of Young Farmers’ Clubs (NFYFC) and sponsored by CFMOTO UK.
The awards ceremony, which was held at The National Conference Centre in Birmingham on 8 November, attracted 500 young farmers, supporters and alumni to celebrate the achievements of individuals shaping the future of rural Britain.
Harvey impressed judges with his business Buckover Country Clothing, a rural-inspired fashion brand that has become a favourite among young farmers. Launched when Harvey was just 17, he felt there was a gap in the market for affordable, high-quality clothing for members of Young Farmers’ Clubs (YFCs).
Harvey’s journey began with a few items for his local club, Olveston YFC, and has grown into a thriving business supplying clubs across Gloucestershire and beyond. His product line includes custom club shirts, quarter zips, and shorts, as well as a country clothing range, which he showcases at trade stands across rural shows
Harvey said: “It feels absolutely amazing to have won. The mad effort I put into building the business up, the long nights, working two jobs to keep putting the money into it, to then stand up on the stage and look back and see every single person cheering for me, just meant so much.
“Young Farmers [YFC] has been life-changing to my business. I never used to do anything until I started at Young Farmers, and I learnt new ways to build my business, met new people and went to so many shows that I hadn’t been to before – and that’s how I spotted the gap in the market.”
The judging panel – Charlotte Ashley (farmer and content creator), Ben Eagle (rural podcaster), and Robbie Tuer (YFC AGRI Chair) – were unanimous in their praise for Harvey’s entrepreneurial flair.
Judge Charlotte Ashley said at the ceremony: “Harvey has entrepreneurial spirit in bucket loads. He’s a go-getter, not intimidated by bigger brands and has a clear vision for where he’s going.”
Harvey started out using his gran as a local embroiderer before moving to international manufacturing partnerships to scale production. He even bartered website design services to support his supply chain.
His marketing savvy has played a key role in his success, with TikTok and influencer collaborations helping Buckover Country Clothing reach over a million views and build a brand identity.
Despite interest from large retailers, Harvey has remained true to his values, turning down offers that didn’t align with his vision.
“I’m most proud of proving everyone wrong,” Harvey said. “Even my teachers said I wouldn’t make it work. But I went show to show, and people started to know the name Buckover.”
The Entrepreneur of the Year Award was one of eight awards presented on the evening, celebrating the impact of Young Farmers’ Clubs across England and Wales.
The eight YFC Achiever Award winners and eight runners up were:
- Young Farmer of the Year – Magnus Brown from Staffordshire. Runner up Jessica from Leicestershire and Rutland.
- Entrepreneur of the Year – Harvey Daniell from Gloucestershire for Buckover Country Clothing. Runner up Jake Fosker from Cumbria for The Cumberland Turkey Company.
- Community Spirit Award – Dyffryn Tanat YFC from Montgomeryshire. Runner up Wainfleet YFC from Lincolnshire.
- Heart of YFC Award – Stuart Brown from East Riding of Yorkshire. Runner up: Joe Hilyer from Leicestershire and Rutland.
- Aspiring Rural Leader – Georgia Hunter from Cumbria. Runner up Andrew Gregory-Campeau from Derbyshire.
- Club of the year, sponsored by CFMOTO, Heckington and Sleaford YFC from Lincolnshire. Runner up: Homewood School YFC from Kent.
- YFC Supporter of the Year –Sharon Jones from Clwyd. Runner up Robert Healey from Brecknock.
- New Member of the Year – Max from Northamptonshire. Runner up Thomas Cracknell from Suffolk.
The awards, which were first launched in 2020, are a way of recognising and rewarding members of Young Farmers’ Clubs (YFCs) for the work they do in the community, for enterprising initiatives and for helping to develop other rural young people.
The awards are sponsored by CFMOTO and marketing manager Jasmine Kent said: “We’re incredibly proud to be the headline sponsor of the YFC Achiever Awards and to continue supporting the event for the third-year running.
“Young Farmers represent the future of British agriculture and it’s a huge privilege for us to affiliate with such a passionate and hardworking group of young people.
“We’re committed to supporting the next generation of farmers not only through partnerships like this, but also by offering all NFYFC members a 5% discount on our agricultural machines as a thank you for the vital work they do in shaping the future of farming.”
Nominations for the YFC Achiever Awards 2026 will be open to YFC members and supporters again next year.
More information about joining a local YFC can be found at https://www.nfyfc.org.uk/joining-yfc