Jet2 reveals growing family holiday trend – and the destination taking the top spot

Families are increasingly choosing to bring the grandparents along on their holidays, as Jet2 identifies strong demand for multi-generational holidays.

New booking data from Jet2 shows that thousands more package bookings for multi-generational holidays travelled between August 2025 and July 2026 than the same period 12 months prior, with groups of five or six people the most commonly booked.

Jet2 has also revealed where families travelling across the generations are heading, with the Canary Islands taking the top spot.

Türkiye (Turkey) is the second most popular choice, followed by the Balearic Islands, Greece and Mainland Spain.

Lanzarote - Playa Blancaplaceholder image
Lanzarote - Playa Blanca

Separate research among Jet2 customers also shows what matters when choosing a destination for a multi-generational holiday.

More than four in ten (43%) said they chose somewhere because it was suitable for their party, while the same proportion opted for somewhere they had visited before. Weather (42%) and affordability (34%) were also among the biggest considerations.

David Hills, chief customer officer at Jet2, said: “The traditional family holiday is changing for many people, with more grandparents, parents and children choosing to make memories together in the sunshine.

“Jet2 offers something for each generation. Whether it’s grandparents getting to spend more quality time with their grandchildren, fun for the kids or some relaxation time for parents, everyone gets the chance to enjoy proper time together away from everyday routines.

Tenerife - Masca Beachplaceholder image
Tenerife - Masca Beach

“Our extensive programme of award-winning flights and holidays makes it easy for families to find a holiday that works for everyone, so they can spend less time worrying about the logistics and more time enjoying being away together.”

Jet2's top 10 destinations for multi-generational holidays

  1. Canary Islands
  2. Türkiye (Turkey)
  3. Balearic Islands
  4. Greece
  5. Mainland Spain
  6. Portugal
  7. Cyprus
  8. Morocco
  9. Bulgaria
  10. Italy

For families looking to create unforgettable memories together, Jet2 has provided examples of its most popular multigenerational holiday packages out of Belfast International Airport.

Turkey - Dalamanplaceholder image
Turkey - Dalaman

1. Canary Islands

The Canary Islands are Jet2's number one destination for multigenerational holidays, offering year-round sunshine, beach resorts and plenty of choice for groups balancing different ages, routines and interests.

Jet2holidays – Canary Islands, Lanzarote, Playa Blanca, 4 star Relaxia Lanzasur Club And Aqualava Waterpark for 7 nights, all inclusive, departing from Belfast International on 24th September 2026.

Price: £659 per person based on 4 adults and 2 children (aged 3 and 4) sharing , includes a 22kg baggage allowance and return transfers.

Turkey - Antalya - Konyaalti Beachplaceholder image
Turkey - Antalya - Konyaalti Beach

2. Türkiye (Turkey)

Türkiye (Turkey) takes second place, with large resorts giving families plenty of options to spend time together - or do their own thing - with pools, waterparks, beaches and varied dining options.

Jet2holidays – Türkiye (Turkey), Dalaman Area, Marmaris, 4 star Grand Yazici Club Turban Thermal for 7 nights, All Inclusive Plus, departing from Belfast International on 21st September 2026.

Price: £939 per person based on 4 adults and 2 children (aged 3 and 4) sharing , includes a 22kg baggage allowance and return transfers.

*All deals supplied are the cheapest available rates for the holiday(s) or flight(s) specified and therefore availability may be limited at this price. Prices are correct as of 02/09/2026.

More information is available at www.jet2holidays.com

Related topics:
News you can trust since 1963
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice