Tourism conference inspires collaboration and innovation to grow industry

The conference programme featured a diverse line up of speakers including John McGrillen, Chief Executive, Tourism NI, Helen McGorman, Head of Trade Engagement, Tourism Ireland, Nicola Lyons, Head of Production, Screen NI and Leann Duffy, Head of Marketing and Sales, Game of Thrones Studio Tour.

Opening the 2024 Tourism Conference, chair of ABC’s Economic Development and Regeneration Committee Alderman Paul Greenfield said: “I am delighted to welcome local businesses from across the Borough to learn about the latest developments and innovations from Industry leaders and hear from those passionate about the future of the sector.

“Our local tourism and hospitality stakeholders are vital in the growth and sustainability of the sector. We hope today inspires continued collaborative working between businesses as well as with council for the shared goal of a thriving tourism destination.”

With a focus on the power of continued collaboration, the conference provided an opportunity for local tourism and hospitality providers to meet face to face, share information and learn from industry experts on the opportunities available from sector organisations such as Tourism Northern Ireland and Tourism Ireland and also as part of the developing Screen Industry in Northern Ireland.

Sustainability was a key theme for this year’s conference, highlighting the importance of becoming leaner and greener, consumer trends around sustainable travel and what that means for businesses on the ground.

Discussions explored new opportunities in the sector, as well as ways in which tourism can continue to evolve and adapt in the face of challenges.

ABC Council is committed to drive tourism for the borough by providing memorable and unique visitor experiences, particular welcome was extended to the borough’s new Experience Development Programme participants, some of whom are new to the Tourism sector and in attendance.

It is through these initiatives ABC council continues to showcase its culture and stories, celebrating local food and orchard produce and delivering world class signature events to a domestic, national and international audience.

The Tourism Conference 2024 was compèred by former broadcaster and journalist Karen Patterson.

The Council provides ongoing support to local tourism and hospitality providers through the Tourism, Arts and Culture Department.

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