White’s puts oat growers at the heart of its business
As one of Ireland’ oldest brands, White’s prepares to mark 180 years in business whilst still milling on its original site in Tandragee, Co. Armagh.
Despite the challenges of the Covid-19 pandemic and Brexit, Northern Ireland’s market-leading porridge and oat cereal brand is optimistic about the year ahead.
White’s Oats has a longstanding tradition of sourcing local oats and marketing innovative and quality products and it is these hallmarks of the brand which underpin its commitment to producing the best quality oats, developing its product portfolio of porridge oats and oat cereals to meet changing consumer health needs and delivering a more sustainable business model.
The increased awareness among consumers on the benefits of a healthy and sustainable diet has fuelled demand for oats, which are rich in antioxidants and soluble fibre, and can help lower cholesterol levels and even help you lose weight owing to their low GI properties.* Oats are also a highly versatile grain able to be incorporated into a wide range of meals and occasions.
White’s Oats offers a range of conventional and organic porridge oats, granolas and mueslis which can be sourced in supermarkets and independent retailers across Northern Ireland, the Republic of Ireland, Great Britain and international markets, including recent listings with online retailer Ocado and premium supermarket chain Booths Country.
As a local company White’s is committed to supporting local farmers, sourcing its conventionally grown oats within a 60-mile radius of the mill.
It has developed strong partnerships with 34 local growers, including Richard Orr from Meadow Farm in Downpatrick and whilst this is his first year growing oats, living on a mixed farm growing potatoes, cereals and cattle, he is passionate about growing sustainably produced crops.
Commenting on the partnerships, Sean Kane, agri supply chain coordinator for White’s Oats, says: “Having close relationships with our growers gives us a full understanding of their business; arable farms are diverse and work in harmony with nature and these partnerships allow us to improve oat quality whilst helping to maintain the biodiversity and sustainability of these farms.”
Dedication, passion and a commitment to growing superior oats that not only offer great taste but also take care of the land and countryside on which they are grown are what make White’s oats unique.
As part of a farmer’s co-operative White’s puts farmers and oat growing at the heart of its business and understands that quality starts in the field.
Find out more at www.whitesoats.co.uk
*As part of a calorie controlled diet