Land Rover loses bid to trademark Defender shape
The company had tried to protect the shape of the Defender 90 and 110 but despite many people viewing the boxy design as iconic, a trademark official said the shapes lacked “distinctiveness”.
The ruling removes a potential obstacle for the upcoming Ineos Grenadier.
The 4x4 from Ineos Automotive bears a close resemblance to the last-generation Defender and was inspired by Ineos boss Jim Ratcliffe’s desire to build a utilitarian off-roader that followed the Defender’s basic principles.
Ineos, which unveiled its Land Rover lookalike in July had opposed Jaguar Land Rover’s attempts to trademark the Defender’s shape.
In her written ruling against Jaguar Land Rover on Monday, Judge Melissa Clarke said that it had failed to show that the the official had made a “material error” or was “clearly wrong”.
A Land Rover spokesman told the Telegraph: “The Land Rover Defender is an iconic vehicle which is part of Land Rover’s past, present and future,” the company said. “Its unique shape is instantly recognizable and signifies the Land Rover brand around the world.”