The John Lewis Christmas TV adverts have proved to be a hit every year, with the short film often telling an emotional and heart-warming story that is designed to spread some festive cheer. The adverts have become such big news, that many people will have a firm favourite. From one of the first ones until now, and including characters such as Moz the Monster and Monty the Penguin, here are all of the John Lewis Christmas adverts.
. EMBARGOED TO 0001 FRIDAY NOVEMBER 13 Undated handout image issued by John Lewis and Partners of their 2020 Christmas advert "Give a little love" which highlights the kindness of the British public during the pandemic. The partnership is aiming to raise GBP 4 million for charities FareShare and Home-Start through the campaign, pledging to match all customer donations up to GBP 2 million.
This year's John Lewis Christmas advert is titled "Give a little love" which highlights the kindness of the British public during the pandemic. Photo: John Lewis and Partners
. Shadows (2007)
The first John Lewis Christmas advert has a nod to the lamp scene at the opening of every Pixar film, and shows people creating shadows on a wall with different products.The tagline for this was “Whoever you’re looking for this Christmas.” Photo: YouTube/John Lewis
. From Me To You (2008)
This advert from 2008 showed perfect gifts for people, and had the tagline 'if you know the person, you'll find the present.' Photo: YouTube/John Lewis
. Sweet Child O’ Mine (2009)
This 2009 advert showed children playing with a range of gifts, and was set to a cover of the Guns N’Roses song “Sweet Child O’ Mine”, performed by Taken By Trees. Photo: YouTube/John Lewis
. A Tribute to the Givers (2010)
This advert showed people wrapping or hiding their gifts and was set to Ellie Goulding’s cover of Sir Elton’s “Your Song”. The tagline read 'for those who care about showing they care.' Photo: YouTube/John Lewis
. The Long Wait (2011)
This advert shows a young boy impatiently waiting for Christmas, in order to give his gift to his parents. Set to Slow Moving Millie’s cover of 'Please, Please, Please Let Me Get What I Want' by The Smiths, the advert ends with the tagline: 'For gifts you can’t wait to give.' Photo: YouTube/John Lewis
1. Shadows (2007)
The first John Lewis Christmas advert has a nod to the lamp scene at the opening of every Pixar film, and shows people creating shadows on a wall with different products.The tagline for this was “Whoever you’re looking for this Christmas.” Photo: YouTube/John Lewis
2. From Me To You (2008)
This advert from 2008 showed perfect gifts for people, and had the tagline 'if you know the person, you'll find the present.' Photo: YouTube/John Lewis
3. Sweet Child O’ Mine (2009)
This 2009 advert showed children playing with a range of gifts, and was set to a cover of the Guns N’Roses song “Sweet Child O’ Mine”, performed by Taken By Trees. Photo: YouTube/John Lewis
4. A Tribute to the Givers (2010)
This advert showed people wrapping or hiding their gifts and was set to Ellie Goulding’s cover of Sir Elton’s “Your Song”. The tagline read 'for those who care about showing they care.' Photo: YouTube/John Lewis