LEAF Open Farm Sunday 2019 figures
Results from the visitors exit survey released by LEAF show the growing popularity and reach of the annual event with an 8% increase in people coming from urban areas and a 14% increase in visitors who had been to a LEAF Open Farm Sunday event before.
The main motivations for visiting a farm included “having a family trip out” (46%), “showing support for British farmers” (31%) and “finding out more about British farming and what farmers do” (23%). Furthermore, 91% of visitors reported “learning something new” about farming with increasing levels of interest in finding out what farmers are doing to care for the environment.